Influencer marketing intelligence, built for African markets.
Know which creators move people before you pay them.
Authenticity is an influencer marketing platform built for African markets. It helps brands and agencies check whether a creator's audience is real and relevant before they pay, then run and report the campaign in one place.
Instead of follower counts, it scores audience authenticity and brand fit, shows where an audience lives and how old it is, and flags brand-safety risks. Creators get a profile that explains their audience to brands.
It covers Zambia, South Africa, Botswana, Malawi, Zimbabwe, Angola, Namibia, Tanzania, Kenya and Mozambique.
Authenticity
Influence intelligence for brands, agencies and creators
Authenticity helps brands, agencies and creators find the right fit, make better work and prove what moved people. It checks whether an audience is credible, scores brand-creator fit and keeps briefs, approvals and reporting in one workflow. Built for African markets.
What it does
- Creator audience verification before you commit
- Brand-creator fit scores, not just follower counts
- Briefs, content approvals and feedback in one place
- Campaign performance tracked across every platform
- Client-ready reports exported as PDF or PPTX
Built for
- Brands
- Marketing agencies
- Content creators
From brief to proof
Find the right creators
Discover creators who fit the brand, including lookalikes of creators and audiences that already work for you.
Know their audience
See age, location and behaviour, and how much of the audience is credible.
Vet the risks
Brand-fitness and brand-safety checks, including audience age for alcohol brands.
Approve the work
Briefs, drafts and client approvals stay in one traceable thread.
Track and amplify
Follow each post after it goes live and put more behind what performs.
Report what mattered
Export client-ready reports as PDF or PPTX.
What’s included
| Feature | Included |
|---|---|
| Audience authenticity score | Yes |
| Brand-creator fit score | Yes |
| Brand-safety and audience-age checks | Yes |
| Briefs and content approvals | Yes |
| Performance tracked across platforms | Yes |
| PDF and PPTX client reports | Yes |
| Several brands per agency account | Yes |
| 10 African markets | Yes |
Pricing
Pricing depends on how many brands and campaigns you run. Get in touch for a plan.
Questions
Who is Authenticity for?
Brands choosing creators, agencies running campaigns for several clients, and creators who want brands to understand their audience.
Which countries does Authenticity cover?
Zambia, South Africa, Botswana, Malawi, Zimbabwe, Angola, Namibia, Tanzania, Kenya and Mozambique.
Can an agency manage several brands?
Yes. Agencies run discovery, vetting, approvals and reporting for every brand account from one dashboard, with access levels for team members and clients.
What format are campaign reports in?
Reports export as PDF or PPTX, ready to share with the client.
How do creators join?
Creators register on authenticity.africa and build a profile that shows brands who their audience is.
